How We Select Content

People ask: "How do you decide what to include?"

Short answer: We review everything.

Long answer: Here's our process.

Step 1: Initial Review

Every submission gets reviewed by our team. We look for:

• Original research — Data, surveys, studies
• Expert insights — Interviews, thought leadership from credible sources
• Practical value — Actionable advice, not just theory
• B2B relevance — Does this matter to business decision-makers?

If it doesn't meet these criteria, it doesn't make it through.

Step 2: Source Verification

We check:

• Who created this? Research firm? Industry expert? Random blog?
• What's their track record? Do they have credibility in this space?
• Is the data cited? Can we verify claims?

No anonymous sources. No unsubstantiated claims. No fluff.

Step 3: Quality Check

Even if something passes initial review, we ask:

• Is this actually useful? Or just interesting?
• Does it add something new? Or rehash old ideas?
• Is it well-produced? Or sloppy?

We're picky. That's the point.

Step 4: Categorization

Once approved, we tag content by:

• Industry — SaaS, fintech, logistics, etc.
• Format — Webinar, podcast, report, blog
• Topic — Marketing, sales, product, etc.

This helps influencers find what's relevant to their audience.

What Gets Rejected

Common reasons content doesn't make it:

• ❌ Too promotional (pure sales pitches)
• ❌ No data or sources (just opinions)
• ❌ Low production quality
• ❌ Not B2B relevant
• ❌ Duplicate of existing content

The Result

Every piece in your feed has been:

• ✅ Reviewed by a human
• ✅ Verified for credibility
• ✅ Checked for quality
• ✅ Tagged appropriately

No algorithms. No automation. Just curation.

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Have content you think should be included? Submit it here.